What does a social media agency do?

We create strategies, manage content, run ads, and grow your brand across platforms like Instagram, TikTok, Facebook, and LinkedIn

Conversion Rate Optimisation or CRO is the process of testing features or changes to your website to improve user experience and maximise success criteria across your site.

What is the best CRO tool for Shopify?

We’re tool agnostic at B2. We’ve partnered with several CRO tools including VWO however we look to pick the best tool for each client's individual needs.

Why do I need a CRO agency for my Shopify store?

A CRO agency helps your Shopify store increase sales by optimising the user experience, reducing friction, and improving conversion rates, without needing more traffic. Using data-driven strategies like A/B testing, heatmaps, and analytics, they identify and fix issues such as cart abandonment, poor mobile usability, and trust barriers. They also increase navigation, checkout processes, and personalisation to boost engagement and AOV. With expert knowledge and proven tactics, a CRO agency delivers faster, more effective results than trial-and-error DIY approaches.

How long does a CRO test take?

The length of a CRO test depends upon the amount of data required to make each CRO test statistically significant. Higher traffic driving sites or areas of a site will gather data much quicker. An average CRO test typically takes 2 weeks although this really can vary from client to client and test to test.

How does Shopify CRO differ from general CRO?

Shopify CRO is tailored explicitly to optimising e-commerce stores on the Shopify platform, focusing on features like product pages, checkout processes, and app integrations unique to Shopify. It includes strategies like upselling, cart abandonment reduction, and leveraging Shopify’s built-in analytics. In contrast, general CRO applies to websites across various platforms, offering broader optimisation strategies that aren’t always e-commerce-focused. While general CRO might optimise aspects like lead generation or website engagement, Shopify CRO is more specialised, ensuring seamless integration with Shopify's tools, themes, and mobile design, ultimately improving e-commerce performance.

Shopify CRO Agency | Conversion Rate Optimisation

Receive 8 high-impact test designs. At least 4 will win.
‍Or you don't pay test management fees.

Where we start...

Conversion Playbook

An evidence-based overview of your site that surfaces the biggest conversion opportunities just waiting to be tested.

The foundation we build the detail on.

What's in it?

CRO LEAD

Backlog

Prioritised list based on test scoring

Test

Build out tests & launch until statistical significance

Analyse

Understand the impact on user behaviour

Continuous learning and insights compound

Data Science

UX Design

Ongoing evidence based insights & analysis to scale your testing

UX Research & Design

How we fuel a quality backlog of tests.

Understanding

We build our understanding of users through usability testing, watching real people navigate live journeys to see where they hesitate or drop off. Session analysis lets us spot behavioural patterns at scale, while customer personas keep every insight tied back to who the user is and what's stopping them from converting.

Ideation

With a clear picture of behaviour, we move into generating ideas worth testing. Competitor analysis shows us how others are solving similar problems, and surveys give us a direct line to user sentiment and intent. Together, these shape a backlog of test ideas grounded in both market context and real user voice.

Validation

Before any test goes live, we validate our thinking. User interviews let us pressure-test hypotheses directly with customers, while agentic tests use AI-driven agents to simulate user journeys and stress-test assumptions at speed. It's a mix of human insight and automated validation, so every test is backed by evidence, not intuition.

Data Science

Understanding performance & behaviour change.

Collection

We start by making sure the data itself is trustworthy. This means GA4 and Core Web Vitals tracking, regular GTM container audits, UI interaction tracking, and ongoing event and funnel verification to catch gaps before they skew the picture.

Analysis

With clean data in place, we turn it into insight. Conversion funnel analysis and segment and cohort breakdowns show us how different users behave, while revenue attribution and drop-off and behaviour reporting tell us where value is being won or lost.

Reaction

Insight only matters if it drives action. We turn findings into monthly roadmap plans and department-level prioritisation across Dev, Design, and Marketing, all tracked through a shared performance dashboard so progress stays visible.

Prioritised by impact, not opinion

A data-and-evidence-led review of where the site leaks revenue, friction areas, where to focus and how we’d advise run a structured optimisation programme.

Funnel & Data Insights

UX & Mobile Review

User Testing Feedback

Prioritised by the 'ICE' scoring framework

Impact - if it works, how big a difference will it make?

Confidence -how sure are you it'll actually work?

Ease - how quick and cheap is it to do?

Your Playbook

High-impact test designs

Ready to pick up and move fast.
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Insights & findings
Test designs
Platform recommendation
Longer-term strategies & focus areas
Prioritised testing roadmap

Everything you need to start testing

Funnel & Conversion Data Insights

We map your full funnel against the data to pinpoint where conversion leaks and size each drop-off by lost revenue, so you know which problems are actually costing you money.

UX & Mobile Conversion Review

An expert walk-through of the buying journey across both desktop and mobile. Every friction point is flagged where the experience works against the buyer, with mobile given its own dedicated pass.

Usability Testing

We put real users through your key journeys and watch where they hesitate or give up, turning "we think this is confusing" into observed evidence.

Conversion Test Designs ×8

Eight fully designed experiments built from the findings, each with a clear hypothesis and success measure, prioritised so the highest-impact tests run first.

Platform Recommendations

Your dedicated Partnership Manager recommends the testing platform that fits your stack and budget, so experimentation is set up to run cleanly from day one.

Prioritised Hypothesis & Test Plan

Everything comes together as one playbook. The output being a prioritised, evidence-led roadmap and view of what a ongoing CRO testing programme looks like.

Ground test ideas with real customer insights

Real conversations with real customers, fast.

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We connect you with the right people from a network of 4M+ verified participants, run the screening so you only pay for qualified matches, and handle setup, moderation, and analysis end to end.

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The result? Clear, actionable insight into where your messaging falls short, what features you're missing, and the friction points holding customers back.

Turning digital experience into commercial impact

The Foundation

Conversion Playbook

from £2,900

Know exactly where you're losing money, your full funnel mapped to the data, every leak sized by lost revenue.

Walk away with eight ready-to-run tests, designed experiments prioritised by impact, not ideas on a list.

De-risk the bigger investment, a fixed-scope entry point that proves the value before you commit.

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Get Started

Great Starter Package

CRO Management

Clear the friction that's costing you sales. Our dedicated CRO lead will take your playbook, focussing on the fast, high-confidence wins that prove the model.

Dedicated CRO lead runs your tests
Fast, high-confidence friction wins
Best way to get started

Get Started

Enterprise Package

CRO Test & Scale

Run more complex tests and use our data and UX experts to validate bigger bets before you test or build them, the kind that lift order value and retention.