Where we start...
Conversion Playbook
An evidence-based map of your site's biggest conversion opportunities, ready to test. The foundation everything else is built on.
CRO LEAD
Backlog
Prioritised list based on test scoring
Test
Build out tests & launch until statistical significance
Analyse
Understand the impact on user behaviour
Continuous learning and insights compound
Data Science
UX Design
Ongoing evidence based insights & analysis to scale your testing
How we fuel a quality backlog of tests.
We build our understanding of users through usability testing, watching real people navigate live journeys to see where they hesitate or drop off. Session analysis lets us spot behavioural patterns at scale, while customer personas keep every insight tied back to who the user is and what's stopping them from converting.
With a clear picture of behaviour, we move into generating ideas worth testing. Competitor analysis shows us how others are solving similar problems, and surveys give us a direct line to user sentiment and intent. Together, these shape a backlog of test ideas grounded in both market context and real user voice.
Before any test goes live, we validate our thinking. User interviews let us pressure-test hypotheses directly with customers, while agentic tests use AI-driven agents to simulate user journeys and stress-test assumptions at speed. It's a mix of human insight and automated validation, so every test is backed by evidence, not intuition.
Understanding performance & behaviour change.
We start by making sure the data itself is trustworthy. This means GA4 and Core Web Vitals tracking, regular GTM container audits, UI interaction tracking, and ongoing event and funnel verification to catch gaps before they skew the picture.
With clean data in place, we turn it into insight. Conversion funnel analysis and segment and cohort breakdowns show us how different users behave, while revenue attribution and drop-off and behaviour reporting tell us where value is being won or lost.
Insight only matters if it drives action. We turn findings into monthly roadmap plans and department-level prioritisation across Dev, Design, and Marketing, all tracked through a shared performance dashboard so progress stays visible.
Prioritised by impact, not opinion
An evidence-led review of where your site leaks revenue, where the friction is, and what to fix first.
Prioritised through the 'ICE' scoring framework, which ranks opportunities based on their Impact, Confidence, and Ease.
Impact - if it works, how big a difference will it make?
Confidence -how sure are you it'll actually work?
Ease - how quick and cheap is it to do?
We'll gather all available data and insights to build a thorough, well-rounded picture of performance to date. This comprehensive outlook will directly inform our platform decisions and shape a clear, actionable plan going forward.
Some of the areas we investigate:
From these insights, we'll pinpoint the most effective improvements to prioritise, highlight quick changes that can drive immediate results, and confirm we're using the correct platforms to achieve our desired outcomes.
Some of the information we provide:
01
Funnel & Conversion Data Insights
We map your full funnel against the data to pinpoint where conversion leaks and size each drop-off by lost revenue, so you know which problems are actually costing you money.
02
UX & Mobile Conversion Review
An expert walk-through of the buying journey across both desktop and mobile. Every friction point is flagged where the experience works against the buyer, with mobile given its own dedicated pass.
03
Usability Testing
We put real users through your key journeys and watch where they hesitate or give up, turning "we think this is confusing" into observed evidence.
04
Conversion Test Designs ×8
Eight fully designed experiments built from the findings, each with a clear hypothesis and success measure, prioritised so the highest-impact tests run first.
05
Platform Recommendations
Your dedicated Partnership Manager recommends the testing platform that fits your stack and budget, so experimentation is set up to run cleanly from day one.
06
Prioritised Hypothesis & Test Plan
Everything comes together as one playbook. The output being a prioritised, evidence-led roadmap and view of what a ongoing CRO testing programme looks like.
Real conversations with real customers, fast.
We connect you with the right people from a network of 4M+ verified participants, run the screening so you only pay for qualified matches, and handle setup, moderation, and analysis end to end.
The result? Clear, actionable insight into where your messaging falls short, what features you're missing, and the friction points holding customers back.
Your growth, our guarantee. We only take on accounts where we know we can make a difference. Before we start, we audit your setup to ensure we cn drive real growth.
The Foundation
Conversion Playbook
from £2,900
CRO Management
CRO Test & Scale
For bigger bets that move order value and retention
Run more complex tests and use our data and UX experts to validate bigger bets before you test or build them, the kind that lift order value and retention.
We’ve got your details safe and sound.
Watch your inbox for further information.
Copyright 2026 © B2 Agency Limited - All Rights Reserved. Company Registration Number: 14668246.
