Most Shopify stores are leaving money on the floor. Not because their list is too small, but because their flows aren't working. We fix that. B2 builds email programmes that convert browsers into buyers, bring lapsed customers back, and make your paid media work harder by improving what happens after the click.
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We work with Shopify merchants who know email should be doing more, they're just not sure where the gap is. That's usually the first thing we figure out together.
Our Klaviyo work covers everything from foundational flows (the ones that should be running but aren't, or aren't running well) through to full campaign management and list growth. We measure it the way you do, on revenue attributed in Shopify, not open rates on a dashboard.
We're a Klaviyo partner. That matters because it means we've seen what good looks like across enough stores to know what's worth testing and what's just noise.
01
Flows & Automated Journeys
The highest-ROI email work most stores haven't done properly. Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows, all built with proper segmentation so the right message reaches the right person at the right time. We set these up once and they earn every day.
02
Campaign Management
Regular sends require a strategy, not just a calendar. We plan campaigns around your trading moments, such as launches, sales and seasonal peaks, with proper A/B testing on subject lines, send times and creative, so you're always learning what works for your list.
03
List Growth & Sign-Up Forms
A bigger list compounds. We build on-site pop-ups and sign-up flows that grow your subscriber base without harming deliverability, targeting the right visitors at the right moment and giving them a reason to hand over their email address.
04
Shopify Integration
Email is only as good as the data feeding it. We make sure your Shopify data flows correctly, including product information, purchase history and customer segments, so your flows trigger when they should and your personalisation actually works.
05
SMS Marketing
For stores where SMS makes sense, it's one of the highest open-rate channels available. We run it through Klaviyo alongside email, so your messaging stays consistent and you're not managing two separate platforms.
06
Reviews & Social Proof
Post-purchase flows are the most underused tool for generating reviews. We build sequences that ask for reviews at the right point in the customer journey, strengthening the trust signals that help conversion across your whole site.
07
Platform Migrations & App Integrations
Moving from Mailchimp, Dotdigital or another ESP? We handle the migration, including list import, flow rebuilds and integration testing, without losing your send history or having to warm up from scratch.
08
Email Audit
Not sure what's working and what isn't? We start a lot of client relationships with an audit. This gives us a structured review of your current flows, campaigns, list health and Klaviyo setup, and tells you exactly where the revenue is leaking and what to fix first.
09
News Hijacking
Imagine this: You just opened your laptop this morning to see headlining breaking news that may affect or align with your industry. Our Digital PR pros will work with you to provide your expert commentary on the news as the story continues to unfold.
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We will review your message and a member of our team will be in touch shortly.
Revenue attributed in Shopify is our north star, not platform-reported numbers. We track it by flow, by campaign and in aggregate, so you can see exactly what email is contributing to your bottom line and how it's affecting your overall marketing efficiency.
Klaviyo is our primary platform, and we're a certified partner. It's where we do our best work for Shopify stores. We're also experienced with Dotdigital and Mailchimp, and if you're on something else, we'll tell you honestly whether it's worth migrating.
Flows are automated. They trigger based on what someone does (or doesn't do) on your site. Campaigns are scheduled sends to your list. Both matter, but for most Shopify stores, improving flows delivers the faster return because they earn revenue 24/7 without ongoing effort.
Flows can start generating revenue within days of going live. Campaigns depend on your list size and send frequency. Most clients see meaningful movement within the first month. We'll give you a realistic view of what to expect before we start.
It depends on scope, whether that's an audit only, a flow build, ongoing management, or a combination. We scope it once we understand what you actually need, so we're not quoting for work that won't move the needle. Start with a conversation.
We’ll Find £10k In Your Email Lists, Or Your First Month’s Free.
We're confident enough in what we find that we'll tell you upfront. In our experience, there's at least £10k in recoverable email revenue in most ecommerce programmes we look at; often it's considerably more.
If you want to find out what's sitting in your database, the right place to start is a conversation.
We’ve got your details safe and sound.
Watch your inbox for further information.
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