Managing Amazon advertising comes down to one core challenge: driving growth efficiently without letting your advertising cost of sales (ACOS) eat into profit margins.
Unfortunately, traditional agencies often expect long-term, expensive retainers with zero performance guarantees. If campaigns underperform, your business takes the financial hit. We believe agencies should have skin in the game.
This is why we back our performance with a Growth Guarantee (No ROAS, No Fee), meaning we don't charge a management fee for that month if we don't improve your ROAS for that month.
Below is a look at our core strategic advertising framework, along we utilised it to help sports nutrition brand Chia Charge kick-start their momentum and build long-term success.
Our Strategic Amazon Ads Framework
To penetrate competitive marketplaces, you need a structured, multi-funnel approach across different ad types.
Our experience scaling accounts across the UK, US, and Europe, ranging from startups launching their first product to mature brands, allows us to build best-practice setups tailored to your specific ACOS, ROAS, and growth goals. Here is how we structure campaigns:
1. Sponsored Products: From Discovery to Aggressive Bidding
- Keyword Harvesting: We run Broad match and Phrase match campaigns to discover the exact search terms shoppers use.
- Aggressive Conversion: We graduate high-performing keywords to Exact match campaigns, applying a high Top of Search (TOS) bid adjustment to aggressively win the highest-converting real estate.
- Competitor Targeting: We deploy Product match (ASIN) campaigns to target competitor detail pages and capture high-intent shoppers.
- Top-of-Funnel Awareness: We use Category targeting to introduce your brand to shoppers browsing broader niches.
2. Sponsored Brands: High-Impact Visuals
- Store Spotlight: Growing brand awareness, by driving high-intent traffic directly to your Amazon Storefront.
- Product Collections: Promoting multiple products simultaneously in premium top of search placements, to drive brand awareness and dominate key search terms.
- Video Campaigns: Using auto-play video ads in search results to boost showcase how your product differentiates from the competition, to increase click through rates.
3. Sponsored Display: Retargeting Lost Revenue
- We set up campaigns to automatically retarget shoppers who viewed your products recently but didn't buy, pulling them back before they buy from a competitor instead.
The Chia Charge Case Study
Chia Charge signed up for our No ROAS, No Fee offer, which meant if we didn’t beat their current ROAS within any of the first 3 months, our management fee would be refunded for that month.
- Month 1 (Data Collection): We launched campaigns for several new product lines. Upfront spend for these launches put the overall ROAS slightly under target. Standing by our guarantee, we issued a full refund for Month 1's management fee.
- Month 2 (The Pivot): Using Month 1 data, we cut wasted spend and pushed budgets into exact-match winners. This delivered a 38% increase in ROAS month-on-month, driving January sales up 30% year-on-year.
- Month 3 (The Halo Effect): We scaled ad spend further while keeping ROAS above target. The paid traffic velocity boosted the products' organic Best Sellers Rank (BSR), lifting organic sales. By the end of the 3-month trial, overall sales increased by 102%.
- The Long-Term Result: Two and a half years later, Chia Charge is still a client. By maintaining this structured approach to their ads, they have consistently seen over 40% growth each year since.
Claim Your Free Amazon Ads Audit (Usually £800)
As an Amazon Verified Partner, we specialise in maximising marketplace performance and eliminating wasted spend. We are offering a deep-dive, no-obligation Free Amazon Ads Audit to review your existing setup, including:
- Sponsored Products, Sponsored Brands, and Sponsored Display structures.
- Bid optimisation and placement strategies.
- Audience targeting.
- Negative targeting.
- Budget allocations.
- Search term analysis and wasted spend.
- Clear, actionable recommendations to improve ROAS and scale profitably.
Our Growth Guarantee
We only partner with sellers when we are confident we can deliver measurable improvements:
- No Risk: If we don’t improve your performance in the first 3 months, you don't pay for that month. Our fee is refunded in full.
- Transparent Pricing: You pay a flat fee for our time, not a percentage of your ad spend. As you scale, your agency fees stay the same.
- Long-Term Success: After a successful 3-month trial, we transition to a 12-month plan at the exact same service level.
