News
Shopify B2B Available on More Plans
8/4/2026
Shopify has just made a significant change that a lot of merchants have been waiting for. B2B features are now available across more Shopify plans, not just Plus. If you've been holding off on building out your wholesale or business-buyer channel because of plan restrictions, that barrier has just come down. Here's what you need to know.
What's Changed
Previously, many of Shopify's core B2B capabilities were gated behind Shopify Plus, that's changed. All plans now have access to key B2B features directly within the Shopify admin, with no workarounds, no third-party apps required to cover the basics, and no need to upgrade to Plus just to get started.
These are the headline features now available across plans.
Company Profiles
Manage multiple buyers and locations with tailored permission levels, payment terms, and order settings all under one roof.
Vaulted Credit Cards
Securely store customer payment details on file so repeat wholesale orders and invoice payments can be processed quickly, without your buyers having to re-enter their details every time.
ACH Payments
Let business buyers pay directly from their bank account at checkout, or store those bank details for future charges. For merchants dealing with high-value orders, this is a meaningful addition.
Custom Catalogues
Curate product availability and pricing for specific B2B customers. Up to three catalogues are now accessible, giving you the ability to create genuinely differentiated buying experiences for different wholesale tiers or customer segments.
Why This Matters
B2B ecommerce has historically been messy; spreadsheets, manual quoting, disconnected systems, and a buying experience that lags far behind what business buyers now expect. Shopify has been investing heavily in changing that, and this plan expansion is part of that broader push.
For merchants selling wholesale alongside their DTC channel, this update removes a meaningful cost barrier to getting the right infrastructure in place. You're no longer choosing between a proper B2B setup and staying on a plan that suits your current size.
For brands growing into wholesale, or those that have been managing B2B relationships informally, this is a good moment to revisit how your Shopify store is structured.
What This Means in Practice
If you're currently on a standard Shopify plan and selling to business buyers, whether that's retailers, trade customers, or corporate accounts, you now have native tools to handle that more professionally.
- Set up company profiles for each wholesale account with their own pricing rules and permissions
- Offer streamlined checkout with saved payment methods
- Create tailored product catalogues for different customer segments
- Accept bank transfers via ACH without needing a separate integration
These aren't cosmetic features. Done right, they reduce admin overhead, speed up the buying cycle, and make your store a more compelling proposition for business buyers who are used to clunky B2B portals.
A Note on Shopify Plus
Shopify Plus still unlocks more advanced B2B functionality, including unlimited custom catalogues, deeper headless and API customisation, advanced automation via Shopify Flow, and more sophisticated multi-storefront setups. If you're running significant B2B volume or need a highly tailored wholesale experience, Plus remains the right platform for that.
But for brands getting started with B2B, or those with a smaller wholesale operation running alongside a DTC business, the expanded access is a genuine improvement.
Thinking About Your B2B Setup?
Whether you're just getting started with wholesale on Shopify or looking to build a more sophisticated B2B channel, the fundamentals of how your store is structured matter. Getting company profiles, pricing rules, and checkout flows right from the start saves a lot of retrofitting later.
If you'd like to talk through what your B2B setup could look like on Shopify, get in touch with our team. Working exclusively on Shopify, we have built everything from straightforward wholesale portals to complex, multi-market B2B storefronts.
