Project

Test Case Study Post

Sepideh Masihpour

Content Marketing Executive

28/10/2025

Shopify’s Summer 2025 Edition has officially dropped — and with it comes over 150+ updates designed to help merchants sell more, developers build faster, and brands scale without compromise. But let’s be honest: not every update is a game-changer.So we’ve done the digging for you and rounded up the 10 most impactful features from the release — the ones your team should actually care about.

The Challenge
The UK Opportunity: £111.9bn in-store retail market

Shopify is embracing AI-first commerce with integrations into platforms like Perplexity AI, allowing stores to deploy AI-powered shopping assistants that understand your product catalog and help customers find what they need — via chat, not clicks.Why it matters:

  • You can train the AI with product data, FAQs, and customer context
  • Customers get faster, more tailored product discovery
  • Reduces reliance on traditional search and filters

It’s a big step toward more human-like shopping experiences, especially for complex or high-SKU stores.

Our Approach
The Partner Opportunity: Retail is the next growth line for Shopify and your business

Shopify is embracing AI-first commerce with integrations into platforms like Perplexity AI, allowing stores to deploy AI-powered shopping assistants that understand your product catalog and help customers find what they need — via chat, not clicks.Why it matters:

  • You can train the AI with product data, FAQs, and customer context
  • Customers get faster, more tailored product discovery
  • Reduces reliance on traditional search and filters

It’s a big step toward more human-like shopping experiences, especially for complex or high-SKU stores.

The Results
Fireside session on scaling from D2C to physical retail Global brands scaling on Shopify POS including PDPAOLA & Astrid & Miyu

Shopify is embracing AI-first commerce with integrations into platforms like Perplexity AI, allowing stores to deploy AI-powered shopping assistants that understand your product catalog and help customers find what they need — via chat, not clicks.Why it matters:

  • You can train the AI with product data, FAQs, and customer context
  • Customers get faster, more tailored product discovery
  • Reduces reliance on traditional search and filters

It’s a big step toward more human-like shopping experiences, especially for complex or high-SKU stores.

Hands-on with the live Shopify POS hardware counter setup The complete POS Hardware Credit bundle (over £800 in value)