At B2 we’re experts in affiliate marketing. We have a network agnostic approach to affiliates and support our brands on driving incremental sales on a pay per results model where we can ensure you’re driving value. We have a relationship with major affiliate networks such as AWIN and CJ along with smaller networks. We look to build a strategy which diversifies your affiliate partnerships focusing beyond offer based affiliates.
Your growth, our guarantee. We only take on accounts where we know we can make a difference. Before we start, we audit your setup to ensure we cn drive real growth.
01
Network Agnostic
We have access to a range of affiliate networks including major networks such as AWIN & CJ and can advise our clients on the most cost effective and measurable network for them ensuring that we combine scale with a cost effective approach.
02
Incrementality
Using attribution modelling we can look to ensure that we’re paying affiliates that are driving incremental revenue to balance maintaining partner relationships with cost.
03
Diversification
The key to a successful incremental affiliate campaign is to focus beyond bottle of the funnel affiliates and diversify to include a range of affiliates including content, loyalty and employee benefit partnerships.
04
Brand Safety
Ensuring that your brand is served in a brand safe environment is key for all of our affiliate campaigns. We have thorough programme terms and conditions and manually review affiliates to ensure your brand is portrayed in the best light.
05
Validations
A thorough validation process is key to ensure you’re only paying out on conversions which are driving value for the business within your programme terms.
06
Transparancy
We have a transparent approach to reporting to ensure we’re measuring all affiliates across the programme and make sure we can measure results.
07
Granular Commission Rates
We look to review individual product and category commission rates to ensure you’re maximising your ROI.
08
Partnerships
We regularly communicate the latest voucher codes, offers and product updates via newsletters and communication to affiliates to nurture relationships with key affiliate partners.
09
Reporting
We can build bespoke dashboards and reports to ensure you’re measuring key success indicators to report on campaign performance.
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Affiliate marketing is a great way of reaching new incremental customers at a controlled cost efficient risk free approach, affiliate marketing involves partnering with a range of publishers on a pay per results model.
By working with an expert in both affiliate marketing and Shopify we can ensure that we’re integrating with your website as efficiently as possible.
Building an affiliate programme does take time and will grow as you build new partnerships however results can be fairly instantaneous once you’re set up on a network which can provide scale.
Affiliate marketing has several costs involved including a commission fee, a network over-ride and any additional monthly network fees. When setting up an affiliate network it’s key to ensure you set your commission rates at a level which is competitive but drives a sustainable ROI for your business. The best thing about affiliate marketing is that you pay per results so the risk is limited.
There are a range of different types of affiliates which sit at different stages of a user’ journey, by implementing strict programme rules, validations and using attribution modelling you can monitor and control the commission you pay and types of affiliates you target.
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