A successful Pay-Per-Click strategy is built upon a solid foundation. While PPC can deliver the fastest ROI of any marketing channel, it can also quickly skyrocket your ad spend without a solid data collection and management strategy, precise keyword selection, and a strategic approach that takes the nuances of B2B/D2C advertising into account.
At our PPC agency, we specialise in crafting PPC campaigns that not only capture attention but also align seamlessly with the unique dynamics of B2B/D2C business goals. Our data-driven strategies ensure that every click serves as a valuable investment, driving meaningful engagements and conversions.
Because at our PPC agency, we focus on what really matters; getting you results. At B2, we use data, smart tools, and creative thinking to build PPC campaigns that actually work. Whether you're selling direct to customers or targeting other businesses, we’ll make sure your ads reach the right people and bring in real returns.
Your growth, our guarantee. We only take on accounts where we know we can make a difference. Before we start, we audit your setup to ensure we cn drive real growth.
01
Google Ads PPC
With B2's PPC agency, we craft tailored Google Ads strategies, to ensure that your brand thrives, achieving impactful results for sustained success.
02
Data Collection & Automated Bidding Solutions
We embrace cutting-edge automated solutions to reach your target audiences when it matters most. Harnessing your 1st party data, we ensure that your campaigns achieve peak performance whilst maximising your return on investment.
03
Dynamic Remarketing
We implement advanced tagging solutions to help your business reach, re-engage and convert potential customers through dynamic, personalised ads.
04
Product Feed Optimisations
Our systematic refinement of your product feed ensures strategic visibility for maximum performance, allowing your products to stand out and capture the attention of your target audience effectively.
05
Lead Generation
Our targeted lead-gen campaigns and strategic approach ensure a steady influx of high-quality leads, maximising your potential for conversion and business growth.
06
Profit-Based Bidding
Transition away from optimising towards return on ad spend and move towards bidding on products that generate the most profit for your business.
07
Microsoft Ads
Our strategies capture the unique Microsoft Ads/Bing demographics, ensuring your brand has visibility and is prominent across most valuable available search engine real estate.
08
Shopping Campaigns
We harness your eCommerce data to build Shopping campaigns that convert. Our approach is creating a layered campaign structure that covers the most important areas of your feed, ensuring maximum visibility.
09
News Hijacking
Imagine this: You just opened your laptop this morning to see headlining breaking news that may affect or align with your industry. Our Digital PR pros will work with you to provide your expert commentary on the news as the story continues to unfold.
How we fix common problems. Fast.
We optimise your campaigns to focus on high-intent audiences, turning wasted spend into measurable revenue.
We eliminate inefficiencies by identifying underperforming keywords, placements, and audiences, reallocating budget where it actually drives results.
With bespoke scripts and automation, we speed up bid adjustments, budget pacing, and reporting, so you spend more time scaling, less time tweaking.
We build tailored account structures around your business goals, not best guesses, every campaign is designed to fit, not forced to work.
We’ve got your details safe and sound.
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PPC advertising, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. Ads are displayed on search engines or other platforms, and the advertiser bids on keywords relevant to their target audience.
PPC offers targeted advertising, reaching specific audiences interested in your products or services. It provides quick visibility, measurable results, and the flexibility to control budget and targeting parameters, leading to potential fast return on investment.
An effective PPC strategy stands out through meticulous data management, keyword selection, compelling ad copy, and continuous optimisation. Rigorous testing, data-driven insights, and a focus on relevant landing pages contribute to a strategy that not only drives traffic but also ensures meaningful engagements and conversions for long-term success.
There are certain standard KPIs that we will track to gauge general campaign performance, such as the volumes of traffic, click-through-rates, overall cost and cost per click, Quality Score, etc. However, how and what we measure to determine the true success depends fully on your business’s and advertising goals. Once we align your strategic goals with our strategy, we will work towards your bespoke KPIs, providing comprehensive, unbiased reports and frequently liaising with you to make sure we remain fully aligned on what success means to your business.
Investing in a PPC agency can be beneficial if you lack expertise, time, or resources to manage campaigns effectively. B2 brings specialised skills and industry insights.
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