Leading B2B Ecommerce Agency

B2B Shopify Experiences

At B2, as Shopify Plus Partners, we bring deep expertise in Shopify’s native B2B platform, enhanced by custom architecture using Shopify Functions. Beyond backend solutions, our team specialises in crafting tailored UI experiences designed specifically for B2B customers.

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Add up to 10,000 shipping locations per company to support complex B2B needs
Add payment options like invoices, bank transfers, checks, and gift cards
New apps enable UX upgrades like collaborative buying, lookbooks, and loyalty programs
Our B2B ecommerce agency solutions

Customer Experience

Deliver intuitive and personalised buying journeys for your B2B customers. We design user interfaces tailored to the unique behaviours and expectations of wholesale buyers, supporting features like quick reordering, account-based pricing, saved lists, and multi-user accounts.

Technology Partners and Integrations

Seamlessly connect your ecommerce store to the platforms that power your operations.
We work with leading Shopify apps and third-party tools for ERP, CRM, inventory, and fulfilment. Ensuring your tech stack is integrated and scalable.

Pricing, Payments & Features

Powerful tools for flexible pricing, custom payments, and advanced B2B functionality. Support complex pricing models, gated content, purchase limits, gift cards, manual payment options, and more, all tailored to business buyers.

Pioneering B2B solutions solving complex challenges

Hybrid B2B & D2C
Delivering flexible checkout and fast fulfilment for Primary Teaching Services
Primary Teaching Flexible Checkout
B2B Customer Portal
Translating Super‑Wide Digital’s capabilities into a bold, conversion‑focussed experience

Super‑Wide Digital is a UK specialist in large and super‑wide format digital printing. Offering banners, self‑adhesive vinyls, lightboxes, display kits and more via advanced in‑house LED‑UV and dye‑sublimation technology, backed by sustainable solar‑powered production and nationwide service

  • Developed a self-service portal for browsing, uploading artwork, proofing, and ordering
  • Supports repeat B2B customers and generates leads through a guided purchase experience
  • Streamlined production through integrated artwork approval workflows
Superwide's conversion focussed experience
Inbuild's complex size based products
B2B
Optimising Inbuild UK’s store for complex,
size-based products

Inbuild UK is a supplier specialising in smoke and day‑to‑day ventilation systems, fire‑safety controls, actuators, dampers, fans, detectors, and batteries. Offering next‑day delivery on stocked items, bulk‑order options, and comprehensive UK coverage to support healthier, safer indoor environments.

  • Built custom dimension filters linked to live stock availability
  • If a requested size is out of stock, prompts enquiry and routes to sales via CRM
  • Supports specification-led ordering and lead capture from technical product interest
A precise, proven process for Shopify B2B projects

We begin by aligning with all key departments sales, marketing, operations, and leadership to understand your business model, goals, and operational challenges. This ensures the solution is rooted in how your business actually works, not just how it looks.

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Using wireframes and rapid prototyping, we craft a streamlined buying experience designed for efficiency. We focus on key B2B features like quick reorder, volume pricing visibility, gated content, and a frictionless path from login to checkout.

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With your approval, we bring the platform to life using Shopify. We build out the storefront, set up your product data, and implement key B2B features including tiered pricing, account portals, and deep integrations with your back-office tools.

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Once live, we provide onboarding support to your internal teams, helping them get the most from your platform. We monitor usage, resolve any pain points quickly, and continue to refine based on real-world feedback from your customers and team.

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We begin by aligning with all key departments—sales, marketing, operations, and leadership to understand your business model, goals, and operational challenges. This ensures the solution is rooted in how your business actually works, not just how it looks.

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