Ads that find your audience, wherever they are

Programmatic Display Agency

Build brand awareness for your brand with a scalable and measurable Above The Line (ABTL) advertising strategy. As a programmatic agency, we’re experts in Programmatic Display, Video Advertising, Digital Audio and Digital Out Home (DOOH) media.

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Programmatic Display Agency

At B2, we are experts in supporting businesses with their Shopify programmatic media strategy. We have a dedicated team of programmatic display experts to help you grow your brand awareness by building and managing a measurable and scalable programmatic media strategy.

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No ROAS, No Fee

Your growth, our guarantee. We only take on accounts where we know we can make a difference. Before we start, we audit your setup to ensure we cn drive real growth.

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Our Programmatic Media Services

01

Programmatic Display Advertising

With our programmatic display agency, we have access to our in-house demand-side platform DSP with seats on Google DV360 and GDN, plus trusted partners, ensuring cost-effective inventory for clients, targeting the right audience at the optimal time.

02

Dynamic & Static Retargeting

We build a granular remarketing strategy looking at creativity, recency, page type, and audience combined with frequency capping to re-engage existing customers and audiences, nurturing customers to the point of conversion.

03

Google Marketing Platform

We optimise campaigns using Google Marketing Platform, tracking full user journeys, de-duplicating conversions, and measuring third-party ad delivery. With seats on Campaign Manager 360 and Display and Video 360, we attribute performance accurately.

04

Native Advertising

We utilise a range of native advertising tools to deliver more engaging ad formats that reach new audiences.

05

Video Advertising

We’re experts in diverse video ads: YouTube, VOD, CTV. Specialising in pre/post/mid-roll formats on various devices. We have in-house tools for video ad buying and have a range of trusted video advertising partners.

06

Digital Out Of Home (DOOH)

To succeed in digital out-of-home, grasp your audience's alignment with placements. Merge footfall studies with DOOH for measurable advertising in traditional formats.

07

Digital Audio

We can help clients deliver their digital audio campaigns across a range of solutions including Soundcloud, Google Music, Spotify, Digital Radio stations and podcasts to reach new audiences with an engaging ad format.

08

Audience Data & Brand Safety

Digital media planning experts, we utilise first-party and third-party data, collaborating with data providers for precise user targeting. Our partnerships with top brand safety firms guarantee your ads appear in a secure environment.

09

Creative

With our programmatic agency, we have an in-house creative team who can build bespoke engaging ads to deliver the right message to your audience.

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Programmatic Display FAQs

What is Programmatic advertising?

Programmatic advertising is often over complicated. In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online.

Do you trade your own media?

At our programmatic agency, we have tools which allow us to buy a range of programmatic ad formats in-house. We also have relationships with a range of programmatic partners to get the best results for our clients depending on their goals.

How do you measure performance?

We have a range of tools which allow us to measure results for our clients. We recommend building a measurement framework before undertaking any above the line (ABTL) advertising, looking to specify primary and secondary measurement KPIs for each media format depending on each ad format’s role in the user journey.

Do you take a cut of our media spend?

We don’t add a margin to our media and pass on any media, data, tech, brand safety and ad-serving costs to the client so you get a breakdown of where your budgets are spent.

How do i know that my ads are being served to the right audiences?

We use a range of brand safety measures including placement exclusions, viewability measurement, negative keywords and categories and third-party brand safety partners to ensure your ads are being served in a brand-safe environment.