We implement strategic measurement frameworks to ensure you’re measuring moments that matter across your site and use UX & CRO to optimise user experience across your Shopify website. At B2 we’re experts in data science strategy and implementation.
Whether you’re looking for an Analytics agency that can set up Google Analytics 4 (GA4), Google Tag Manager or a UX and CRO agency that can help with A/B testing across your site we have a range of solutions in our Data Science Team at B2 to help you track your marketing activity and optimise user journeys across your site.
01
Google Tag Manager Audits & Implementation
Maximise Google Tag Manager's power with B2 experts. From Google Analytics to Ads, we start with an audit, ensuring flawless tag performance, precise data layer tuning, and optimised tags for peak speed.
02
Google Analytics 4 Setup
Make a smooth switch to Google Analytics 4 with our expert support. We’ve helped many clients migrate from Universal Analytics and set up GA4 on Shopify stores. From standard metrics to custom events, we ensure every aspect of user behaviour on your site is accurately measured.
03
Conversion Rate Optimisation & UX
Our experts excel in A/B testing tools (VWO, Adobe Target, Optimizely). Post Google Optimise sunset, we perform CRO audits with qualitative & quantitative data. Our approach enables impactful, audience-resonating changes through multivariate testing.
04
Reporting Dashboards
Transform your data into actionable insights with our bespoke reporting dashboards such as Looker Studio (formerly Data Studio) where we craft dynamic dashboards tailored to different stakeholders in your business.
05
Core Web Vitals Audits & Strategy
Boost your Shopify store with our expert Core Web Vitals audits. We optimise key metrics like Cumulative Layout Shift, Largest Contentful Paint and First Input Delay enhancing site speed and user experience. Trust us for strategic enhancements.
06
Server To Server (S2S) Implementation
Prepare for the end of third-party cookies. Develop a robust first-party cookie strategy using server-side and server-to-server implementations, including SGTM, to set up server-side Google Ads, Facebook CAPI, and Google Analytics 4.
07
Cookie Consent & Cookie Management Platforms
We’ve built our own Cookie Management Platform (CMP) for effortless privacy compliance on your Shopify store.
08
Data Warehousing & Big Query
Optimal data management is crucial for success in the digital era. Analysing patterns guides strategic decisions. Our customised storage solutions, with Big Query capabilities, empower your business.
09
Heatmapping, Behaviour Tracking & Event Tracking
Understanding user behaviour is key to measuring and optimising a user’s journey. We can support heat mapping, behaviour tracking and setting up event tracking to measure engagement.
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We know the most effective ways to set up tracking for your site and how to optimise your site. Whether that’s setting up Google Analytics on Shopify or optimising your Shopify website for core web vitals.
Google Tag Manager (GTM) is a tool from Google used to centrally house all of the tags or pixels added to a website for tracking and measurement purposes. It’s a central areas used to control tagging on a website.
Conversion rate optimisation or CRO involves split testing different variants across your site to optimise user experience. We utilise a range of tools including VWO to optimise a user's journey.
Consent mode is a setting within Google Tag Manager which allows you to pass a user’ preference on their privacy from a consent management platform to tags to conrol the information which is show to and collected about a user.
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