At B2’s paid social agency, we build purposeful strategies that elevate your brand’s online presence. Our experts craft tailored content that resonates with your audience while adapting to evolving platform trends. By combining paid and organic social media, we drive real results, boosting brand awareness and engaging users throughout their decision-making journey for a well-rounded digital impact.
Organic and paid social are powerful tools for increasing brand visibility and guiding users through their purchase journey. With rich audience data and broad reach, these platforms help grow awareness and deepen customer engagement.
At B2, we develop bold, data-driven strategies that reflect your brand values and tell your story effectively. As Facebook Marketing Partners with Blueprint-certified specialists, our team creates innovative, results-focused campaigns that drive measurable ROI and support wider sales and brand goals.
Your growth, our guarantee. We only take on accounts where we know we can make a difference. Before we start, we audit your setup to ensure we cn drive real growth.
01
Data-Driven Insights
As a paid social agency, we craft strategies guided by insights to pinpoint the ideal consumers on the right platforms and devices, communicating with them in a tone that resonates.
02
Smart Targeting
We analyse your customer profiles and craft lookalikes and retargeted audiences that not only resonate with your target demographic but also exhibit the potential to deliver a high ROI.
03
Social Shopping
In an era where the lines between online and offline shopping are becoming increasingly indistinct, our strategic approach as a paid social agency goes beyond mere acknowledgement; it actively weaves together online discovery and offline conversion seamlessly.
04
Creative
Optimise your paid social campaign with impactful creativity using our A/B testing approach. We blend static and dynamic elements across ad formats for peak performance.
05
Automation & Bidding
We construct campaigns by leveraging automated functionalities on advertising platforms like Facebook, incorporating campaign budget optimisation for enhanced efficiency.
06
Paid Social Reporting
We receive valuable insights into your Paid Social performance through extensive reporting, enabling you to monitor performance and make informed decisions based on data.
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Paid social advertising encompasses strategic promotional efforts through social media platforms, distinct from organic, unpaid posts. In this dynamic approach, brands leverage sponsored, paid advertising to reach and engage their target audience effectively. Our paid social campaigns are meticulously crafted, utilising tailored content for specific custom audiences. The primary objective is not only to boost brand visibility but also to foster meaningful interactions, drive conversions, and establish a robust online presence. By harnessing the power of paid social, we ensure your brand stands out and resonates with your intended audience in a highly competitive digital landscape.
Paid and organic social efforts empower your brand to stand out and create a meaningful impact. Even with a modest budget, paid social ads can yield substantial returns, including attracting new customers, boosting website traffic, and expanding brand awareness. Simultaneously, through organic social strategies, you can cultivate a social presence that authentically represents your brand, fostering engagement and building a lasting connection with your audience.
At B2, we begin the process by completing a paid social proposal. If you have an existing Meta account, our paid social experts will complete a comprehensive audit of your account to tailor the proposal to your unique goals. The proposal sets out the strategy objectives, targeting, account structure, creatives/ad copy and budgets. An A/B testing plan will also be set out - this enables us to fine-tune your campaign messaging and boost click-through rates. Through our systematic testing approach, we can explore various product messages, placements, targeting and more, pinpointing the benefits that effectively prompt your audience to engage and take action.
At B2, our paid social offering is meticulously crafted to yield outstanding results, distinguishing your Shopify store in the competitive landscape. Leveraging our specialised expertise in the Shopify ecosystem, our dedicated team customises your paid social strategy. This personalised approach not only enhances the overall effectiveness of your campaigns but also elevates the awareness and prominence of your Shopify site. Our commitment is to deliver exceptional outcomes that align with your brand goals, ensuring a strategic and impactful presence in the digital realm.
We measure paid media success through a comprehensive approach, analysing KPIs such as click-through rates, conversion rates and ROAS. Additionally, we track campaign engagement, audience reach, and ad impressions. Our team utilises advanced analytics tools to provide detailed insights into user behaviour, allowing us to optimise campaigns in real time. By aligning metrics with your business objectives, we ensure that the paid media strategy not only drives traffic but also delivers tangible results and a positive impact on your ROI.
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