Marketplaces like Amazon are essential discovery channels, with 55% of product searches starting there and 90% of users checking Amazon after visiting a retailer’s site. To stand out, listings must be optimised for Amazon’s A10 algorithm, covering titles, features, descriptions, keywords, images, videos, and variations to boost impressions, clicks, and conversions.
Our marketplace management agency enhances visibility through Amazon PPC, using Sponsored Products, Brands, and Display ads to promote your brand on and off Amazon. Whether launching for the first time or aiming to improve existing performance, B2 offers tailored marketplace solutions to help your brand grow.
Your growth, our guarantee. We only take on accounts where we know we can make a difference. Before we start, we audit your setup to ensure we cn drive real growth.
01
Product Listing
List your products to marketplaces such as Amazon or eBay
02
Listing Optimisation
Optimise titles, key product features, descriptions, search terms, images, variations etc, according to best practices related to Amazon’s A10 algorithm to rank organically.
03
A+ Content
Design and apply A+ content which replaces standard product descriptions with images, tables, comparison charts etc.
04
Storefronts
Our marketplace managment servinces include desinging an eye-catching Amazon storefront which showcases your brand’s image and your product ranges.
05
Integration
Our marketplace management agency assists with integrating marketplaces with your existing Shopify store.
06
Automated pricing
Set up automated pricing on ASIN’s with multiple sellers (within minimum and maximum prices) to win the Buy Box as often as possible.
07
PPC Advertising
Set up Sponsored Products, Sponsored Brands and Sponsored Display campaigns following best practices to maximise ROAS.
08
Review, Optimise & Report
Continually review and optimise advertising campaigns, and report on monthly results.
09
International Expansion
Assist with expanding to Amazon’s 21 global marketplaces to pursue further growth, and also assist with setting up and running Amazon advertising campaigns in each of these local marketplaces.
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Amazon is the most popular marketplace in the UK, with 400 million visitors per month on average, as a result it offers an unmatched potential for sales.
The Shopify Marketplace Connect app can connect and integrate your Shopify product catalogue with multiple marketplaces to effortlessly manage and synchronise listings, orders, inventory, and measure performance all from one place.
The average conversion rate on Amazon is 10%, whereas the average for all e-commerce sites is 2-3%. As a result, investing in Amazon PPC advertising often offers the highest ROAS due Amazon’s very high conversion rates. Brands typically see a 50% increase in unit sales in the first year of implementing Amazon advertising.
You can utilise your existing courier for orders, or utilise Fulfilment by Amazon (FBA). This involves sending stock in bulk to Amazon and letting them handle picking, packing, shipping, and returns. You also benefit from the Prime badge with this option, which can increase sales by up to 25%. Another option is to utilise Amazon’s Seller Fulfilled Prime (SFP) to achieve the same Prime badge (and the 25% sales uplift) without using FBA, by offering 1 or 2 day shipping with an approved carrier.
Amazon has 21 Global Marketplaces available to sell in. Amazon has the European Expansion Accelerator (EEA) which allows sellers to expand to 9 EU countries at once. Using Amazon’s European Fulfilment Network (EFN) you can send FBA stock to one country, e.g. France, and Amazon will fulfil orders for all 9 European countries from here. It’s also possible to simply fulfil international orders by dispatching from the UK, which makes international expansion as simple as possible, and allows your business to scale its international fulfilment options over time as sales grow.
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