CRO Agency

Conversion Rate Optimisation or CRO is the process of testing features or changes to your website to improve user experience and maximise success criteria across your site.

We’re tool agnostic at B2. We’ve partnered with several CRO tools including VWO however we look to pick the best tool for each client's individual needs.

A CRO agency helps your Shopify store increase sales by optimising the user experience, reducing friction, and improving conversion rates, without needing more traffic. Using data-driven strategies like A/B testing, heatmaps, and analytics, they identify and fix issues such as cart abandonment, poor mobile usability, and trust barriers. They also increase navigation, checkout processes, and personalisation to boost engagement and AOV. With expert knowledge and proven tactics, a CRO agency delivers faster, more effective results than trial-and-error DIY approaches.

Shopify CRO is tailored explicitly to optimising e-commerce stores on the Shopify platform, focusing on features like product pages, checkout processes, and app integrations unique to Shopify. It includes strategies like upselling, cart abandonment reduction, and leveraging Shopify’s built-in analytics. In contrast, general CRO applies to websites across various platforms, offering broader optimisation strategies that aren’t always e-commerce-focused. While general CRO might optimise aspects like lead generation or website engagement, Shopify CRO is more specialised, ensuring seamless integration with Shopify's tools, themes, and mobile design, ultimately improving e-commerce performance.

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The length of a CRO test depends upon the amount of data required to make each CRO test statistically significant. Higher traffic driving sites or areas of a site will gather data much quicker. An average CRO test typically takes 2 weeks although this really can vary from client to client and test to test.