Paid Media

Paid Media Shopify Agency

Grow your brand awareness, drive targeted traffic, and maximise ROI. As your strategic partner, we are here to grow your business across the entire paid media landscape.

Full-Funnel, Multi-Channel Paid Media Solutions

Paid Media offers the quickest way to get your products out and seen by your ideal customer, positioning your messages across search results, social media feeds, as well as online marketplaces. Whilst the barrier to entry is the lowest it’s ever been, the barrier to achieving success and standing out amongst competition has never been higher. At B2, we expertly craft full-funnel, multi-channel Paid Media campaigns that not only capture attention but also align seamlessly with the unique dynamics of B2B/D2C business goals. Data is king, and everything we do is guided and informed by data to ensure that every click serves as a valuable investment, driving meaningful engagements and conversions.

Our Paid Media Services

Google Ads PPC

At B2, we craft tailored Google Ads strategies, to ensure that your brand thrives, achieving impactful results for sustained success.

Microsoft Ads

Our strategies capture the unique Microsoft Ads/Bing demographics, ensuring your brand has visibility and is prominent across most valuable available search engine real estate.

Shopping & Feed Management

At B2, we harness your eCommerce data to build comprehensive Shopping strategies that convert. We employ sophisticated product feed solutions to optimise your product feed for maximum visibility across Google, Bing and Meta.

Paid Social

We partner with brands to create impactful social strategies, building a strong online presence and tailoring content for your target audience. We foster brand awareness by actively engaging users in their decision-making journey.

Programmatic Display

We build awareness for your brand using a scalable and measurable Above The Line (ABTL) advertising strategy agency. We’re experts in Programmatic Display, Video Advertising, Digital Audio and Digital Out Of Home (DOOH) media.

YouTube & Video

We’re experts in video advertising covering a range of formats including YouTube advertising, Video On Demand (VOD) and connected TV (CTV) across a range of pre-roll, post and mid-roll formats on a range of digital devices.

Amazon & Other Marketplaces

We are experts in marketplace listing, optimisation, and advertising across major marketplaces including Amazon, eBay, TikTok Shop, OnBuy, and more. We can help your brand secure its presence on these marketplaces.

Affiliate Marketing

At B2, our network-agnostic approach to affiliates ensures incremental sales through a pay-per-results model, guaranteeing value. We prioritise diverse affiliate partnerships, extending beyond offer-based affiliates to support and elevate our brands.

Email Marketing

Our dedicated team of email marketing experts will help you nurture existing customers and engage with new potential prospects to drive key business objectives across a range of B2B and B2C Shopify businesses.

FAQs about Paid Media

How does Paid Media differ from other types of media?

What platforms are best to use to advertise my products?

How will I measure performance across Paid Media?

How can paid media complement other marketing strategies, like SEO?

What Are the Different Types of Paid Ads?

Success Stories
All Case Studies
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Whether you're a B2B enterprise or a D2C brand, we have the expertise to transform your vision into a reality. Contact us to tailor a Shopify Plus solution that aligns with your unique business goals, ensuring a digital storefront that exceeds expectations.

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