Paid media is a vital tool for connecting your brand with the right audience across platforms like Google, Microsoft, and various social networks. Many e-commerce businesses approach our B2 paid media agency after attempting to force growth by simply increasing their ad spend or adding new channels. Unfortunately, this brute force method rarely delivers the desired ROI because the roadblocks usually sit behind the platforms. At B2, we go beyond basic campaign management; our goal is to identify exactly what is holding your revenue back and rebuild your ad environment for sustainable, profitable scaling.
As fully certified partners across both Google and Microsoft Advertising, we deliver top-tier support for your digital campaigns. Whether your strategy requires Google's expansive targeting across Search, Shopping, and Video, or you want to tap into the high-intent audiences on Microsoft Ads, our paid media team engineers your pay-per-click framework for maximum visibility and long-term scalability.
Locating the Bottleneck
We aim to discover the exact point where your current campaigns stop compounding effectively, separating foundational flaws from simple budget constraints.
Beyond Spend Limitations
Most paid media clients arrive thinking they just need to spend more money. Our audits frequently uncover highly specific, structural hurdles instead.
Actionable Honesty
We do not just hand you a generic proposal. You receive a transparent breakdown of our findings, our top priorities, and candid advice on what you should stop doing.
01
Strategic Account Review
Because this work sits directly alongside your paid account, our tests are highly targeted. At the start of each month, we review your data to identify where drop-off is highest and where a test is most likely to have an impact. We focus exclusively on the elements that move the needle most for paid visitors.
02
Targeted Test Proposal
We present a simple proposal detailing what we are testing, why, and what we expect to learn. This allows us to target key conversion blockers like message match from ad to landing page, which is the single biggest drop-off point for paid traffic. We also optimise the above-the-fold experience where visitors decide whether to stay within seconds.
03
Live Traffic Testing
The test runs live to real paid traffic, typically over two to four weeks depending on volumes. During this time, we evaluate crucial friction points like button copy and checkout flow. We also test the placement of social proof, as paid traffic needs a quick reason to trust your brand.
04
Insightful Reporting
We share the result as a win, loss or inconclusive outcome, along with exactly what it tells us about your customers. Running this rhythm alongside your paid accounts typically delivers a material improvement in either conversion rate, cost per acquisition or both over six to twelve months.
05
Permanent Implementation
Winning variants are implemented permanently, whilst losses still generate learning that informs the next test. The true power of split testing is compounding. Each win is locked in to create a higher baseline , meaning a one per cent improvement in conversion rate can have the same impact on revenue as a fifty per cent increase in ad spend.
Metrics like CPC and ROAS only tell part of the story. We integrate commercial data directly from your e-commerce platform so our optimisations are driven by real revenue and profit margins, rather than vanity metrics.
A fragmented account limits your growth potential. We ensure your campaign architecture is solid enough to compound increased investment, rather than just absorbing budget with diminishing returns.
While repeat buyers are valuable, they do not represent new market share. If expanding your customer base is the goal, we build dedicated strategies, bidding rules, and tracking specifically for new customer acquisition.
Our retainers are built around concrete business goals, not just busywork. We collaboratively set these targets to guide our daily priorities and ensure our reporting reflects what actually matters to your bottom line.
We use automation, trend spotting, and advanced bidding to push campaigns to the next level.
When everything’s ready, we manage the full launch process, from final configurations to domain setup. We ensure your store goes live smoothly, securely, and ready to perform from day one.
Our support doesn’t stop at launch. We continue to monitor your site’s performance, fix issues as they arise, and provide ongoing maintenance to keep your store stable, secure, and conversion-ready.
At B2 paid media agency, we collaborate with ambitious e-commerce brands that have outgrown the experimental phase of digital marketing and are now seeking sustainable, profitable scale. The clients we achieve the best results for typically share a few key characteristics:
Commercial Discipline
You balance ambitious growth targets with clear efficiency parameters.
Data-Rich History
You possess enough paid advertising history to allow us to properly test and validate performance assumptions.
Strategic Flexibility
You are ready to act on transparent, structural diagnoses, even if our recommendations challenge your initial brief.
Because our focus is on driving structural change, we pride ourselves on complete commercial honesty. If the data contradicts a long-held assumption, we will tell you straight. The most successful partnerships we build are those where transparency goes both ways.
To ensure we maintain the close attention and deep business familiarity needed to genuinely shift performance, we deliberately cap our client roster. We are built to scale quality, not headcount.
If this focused, data-led approach aligns with your vision, let us start with a conversation about your commercial model and growth barriers instead of just your current ad spend.
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