Moving your website can feel daunting, but it doesn’t have to cost you your hard-earned search rankings. Here’s how to migrate your site while protecting or even boosting your SEO authority.

Start by identifying which pages matter most. Use analytics and SEO tools to list your top pages and keywords. Make sure these pages receive special attention in your migration plan.

Next, create a detailed 301 redirect map from your old URLs to the new ones. This ensures both users and search engines can still reach your content, preserving link equity and ranking signals.

Test everything in a staging environment before you go live. Check that redirects work, internal links point to the correct places, and your sitemap reflects the new site structure.

After launch, keep a close eye on your data. Use Google Search Console to monitor indexing and look out for crawl errors or sudden traffic drops. Address issues as soon as they appear.

By planning carefully and monitoring results, you can complete your website migration smoothly, keeping your SEO authority and performance intact.

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