Accessibility should be a core part of your UX strategy, ensuring that everyone, including people with disabilities, can use your site effectively.

Reaching a Wider Audience

Making your site accessible opens it up to millions of people who might otherwise struggle to navigate it.

Meeting Legal Standards

Many countries require websites to meet specific accessibility standards. Building accessibility into your design helps you stay compliant and avoid potential legal issues.

Better Usability for Everyone

Designing with accessibility in mind often improves usability for all users, not just those with disabilities. For example, clearer text contrast and larger buttons benefit everyone.

Positive Brand Image

An inclusive website shows that your brand cares about all visitors, which can build trust and enhance your reputation.

Improved SEO

Some accessibility practices, like using descriptive alt text for images and structured headings, also help search engines understand your content.

By prioritising accessibility, you create a better experience for every user while supporting your brand’s growth and values.

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