Discovery. Evaluation. Conversion.
Every purchase begins long before a customer clicks “Add to Basket.” It starts with a need or moment of curiosity that sets a decision journey in motion. From there, customers are constantly orienting themselves, deciding where to look, what to trust, and whether a product is right for them.
This report explores that journey through three critical stages: discovery, evaluation and finally conversion. By understanding how customers navigate, think, and make decisions, businesses can design experiences that feel intuitive, reduce friction, and ultimately turn exploration into confident purchase.
