Despite launching on Amazon more than two years ago, Deluxe Interiors was struggling to gain traction on the platform. Their product listings were buried deep in search results, resulting in minimal organic visibility and limited discoverability among potential customers. While they had experimented with Amazon Advertising, their campaigns lacked structure, targeting precision, and optimisation, leading to underwhelming performance and poor return on ad spend (ROAS). As a result, sales remained stagnant, and the brand was unable to capitalise on the platform’s potential for scalable growth.
Deluxe Interiors approached us to identify the root of these issues and create a strategy that would turn their Amazon presence into a high-performing revenue channel.
Key objectives included:
Increase organic visibility
Deluxe Interiors' products were not ranking competitively for key search terms, which meant they were missing out on a large volume of organic traffic. Improving listing optimisation and keyword strategy was essential to enhance discoverability.
Improve advertising efficiency
Their existing Amazon Advertising campaigns were fragmented and lacked performance insight. We set out to restructure their paid media efforts to increase ROAS and drive incremental sales at a sustainable cost.
Lay the foundation for scalable growth
Their existing Amazon Advertising campaigns were fragmented and lacked performance insight. We set out to restructure their paid media efforts to increase ROAS and drive incremental sales at a sustainable cost.
We took a full-funnel approach to help Deluxe Interiors unlock their potential on Amazon, starting with the foundations and scaling through paid performance.
1. Optimised Product Listings for Organic Visibility and Conversion
We began with a comprehensive audit of their product detail pages, rewriting titles, bullet points, descriptions, and backend search terms to improve keyword relevance and conversion rates. This step ensured that every dollar spent on ads led to well-optimised, high-converting product pages.
2. Redesigned Amazon Brand Store for Better Engagement
We rebuilt their Amazon Brand Store with a more intuitive layout, product segmentation, and brand storytelling. This not only improved the shopping experience but also served as a high-converting landing destination for Sponsored Brands campaigns.
3. Built a Segmented, Data-Driven Advertising Strategy
Using historical data and in-depth keyword research, we created a structured campaign strategy across product categories. We launched a mix of ad types including:
Chia Charge
Supercharging Amazon growth from clicks to checkout
.png)
Copyright © B2 Agency Limited - All Rights Reserved. Company Registration Number: 14668246.
