Guides
Why guesswork is costing your Shopify store conversions
Andy Ingham
Experience Design Director
12/9/2025
Many Shopify brands invest heavily in ads and traffic generation but overlook conversion optimisation, leading to lost revenue. By focusing on evidence-backed CRO strategies, such as customer research, competitor benchmarking, and identifying quick wins, brands can recover revenue, reduce friction, and unlock sustainable growth. This post introduces a free Shopify CRO Insights Guide to help you align teams, understand customer journeys, and create a repeatable cycle of performance improvement.
Many Shopify brands work hard to drive traffic through ads, SEO and email, yet overlook what happens once visitors actually land on the site. The result? A lot of potential customers bounce, abandon baskets, or leave unconvinced.
The numbers speak for themselves. Businesses spend an average of £90 on customer acquisition for every £1 on conversion optimisation. That imbalance means revenue is being left on the table.
Optimising isn’t about guessing which button colour will win or hoping a new banner boosts sales. Real growth comes from gathering evidence and making decisions backed by both qualitative and quantitative insights.
Customer research, competitor benchmarking and structured prioritisation are high–impact, low–investment activities that should sit at the core of your Shopify CRO strategy. Just five user interviews can reveal 80% of key usability issues. Small, evidence–backed tweaks to checkout, product pages and site speed can deliver measurable wins without costly redesigns.
We’ve put together a free Shopify CRO Insights Guide that shows you exactly how to combine:
- Quick wins that recover revenue fast
- Speaking directly to your audience to uncover hidden friction points
- Spotting gaps and opportunities through competitor intelligence
Successful Shopify brands combine three things:
- Evaluating their digital experience to align teams on goals
- Understanding the customer journey, motivations and challenges
- Measuring impact, sharing wins and losses, and continuously learning
Together, these form a repeatable cycle of growth that keeps performance improving month after month.
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