Growth doesn't come from a single channel. At B2, we build performance marketing strategies that span the full mix, from organic search and digital PR to paid social, email, and marketplace expansion. Evidence-based, Shopify-focused, and built to deliver measurable outcomes at every stage of the funnel.
Performance marketing is a discipline, not a channel. It demands the right strategy across search, paid, earned, and owned, working together to move the right customer through the funnel at the right moment.
At B2, we work side by side with Shopify brands to build integrated campaigns that connect every touchpoint, from SEO and digital PR to PPC, paid social, influencer marketing, and the data analytics frameworks that tie it all together.
We don't believe in siloed campaigns. We believe in joined-up, evidence-based strategy, because that's what drives sustainable, compounding growth.
Sustainable growth starts with visibility. Our Shopify SEO specialists combine technical expertise, keyword strategy, and content to improve your organic rankings, drive qualified traffic, and build long-term search authority for your brand.
Earn the coverage that builds trust. We secure high-quality placements and backlinks across relevant publications, strengthening your domain authority and putting your brand in front of the right audiences at scale.
Integrated paid media planning that spans search, social, display, and video channels. We align your spend to your commercial goals and use real-time data to make every decision count.
High-intent buyers are searching for your products right now. Our PPC team ensures you're there when it matters, with precision-targeted Google and Bing campaigns built to maximise return on ad spend, not just click volume.
From Amazon and eBay and beyond, we help you unlock new sales channels without losing brand control. Strategy, listing optimisation, and campaign management, all under one roof.
Confident decisions need clear data. We implement robust analytics frameworks that surface the insights your team needs, from attribution and funnel performance to customer behaviour and revenue trends.
This is the default text value
Most agencies optimise for activity. We optimise for outcomes.
Every strategy we build starts with a clear picture of your commercial targets: ROAS, LTV, CAC, and conversion rate. From there, we build integrated programmes that treat your marketing investment as a growth lever, whether that's scaling organic traffic through SEO, unlocking new revenue through Amazon Ads and affiliates, or tightening paid efficiency through CRO and smarter programmatic display.
As your Shopify performance marketing partner, we run continuous testing cycles, surface the insights that shape future strategy, and give you the transparent reporting you need to make confident decisions.
At B2, we know Shopify inside out. That means every channel we activate, from paid search and paid social to email, social media, and marketplace management, is designed to complement your store's architecture, feed your checkout funnel, and compound the work happening across the rest of your marketing mix.
Whether that's building long-term authority through SEO and digital PR, expanding your reach through affiliates and Amazon Ads, or refining the customer journey with CRO and programmatic display, every service we deliver is connected. Informed by the same data, aligned to the same commercial goals, and optimised around the same Shopify store. That joined-up approach is what separates a collection of agencies from a single, accountable growth partner.
Doubled our six figure Amazon business within 12 months!
.png){kind=small}
Tim Taylor
Founder of Chia Charge
Thanks to the team, a large-scale project done successfully in such short time!
David Potter
Marketing Director at Ladderstore
180% increase in traffic towards the website in 3 months, thanks to their tailored roadmap
Luke McGovern
E-commerce Account Controller at Vocation Brewery
We’ve got your details safe and sound.
We will review your message and a member of our team will be in touch shortly.
We plan, execute, and continuously optimise activity across the full marketing mix, spanning organic search, digital PR, paid channels, marketplaces, and analytics, with the goal of delivering measurable commercial returns. At B2, that always means results tied to your bottom line, not your impression count.
We focus on the metrics that actually move your business: revenue growth, conversion rate, customer lifetime value, organic visibility, and channel-level attribution. The right KPIs depend on the channel mix, but the standard is always commercial impact, not activity.
Yes, and that integration is one of our key strengths. When your marketing and development teams are working from the same playbook, campaigns are built around a store that's optimised to convert. That's the B2 difference.
That depends entirely on your audience, your margins, and where you are in your growth journey. We audit your current setup across paid and organic, assess channel opportunity, and build a prioritised roadmap, rather than defaulting to the same stack for every brand.
Absolutely. We run full-funnel strategies that bring new customers in through paid search and social, then retain and grow them through email, loyalty campaigns, and lifecycle marketing. Acquisition and retention aren't separate briefs; they're two sides of the same growth strategy.
Copyright 2026 © B2 Agency Limited - All Rights Reserved. Company Registration Number: 14668246.
.webp)
