Hay Hampers offer a wide range of luxury food and drink hamper gifts, perfect for every occasion all year round. They deliver delicious, gourmet products from artisan producers so you can be guaranteed an extra special gift for the loved ones in your life.
With over 40 years of experience in luxury gifting, Hay Hampers needed a website that reflected their legacy while meeting the expectations of today’s digital shoppers. Their existing platform lacked flexibility, modern UX standards, and the ability to efficiently showcase their diverse product range.
Key objectives included:
Tech stack transformation
The goal was to migrate to Shopify to simplify content management, leverage native and third-party app integrations, and improve performance and scalability.
Elegant, customer-centric design
Working from an existing brand guideline (logo, fonts, and colour palette), we were asked to create a refined, elegant interface that appeals to gift-givers across all occasions.
We delivered a refined, user-friendly Shopify store that balances brand elegance with ecommerce performance. The new site features a clean mega navigation system that allows customers to browse effortlessly by recipient, occasion, or food and drink preference, while a smart site search supports fast, intuitive product discovery.
Personalisation options and multi-address checkout were seamlessly integrated using best-in-class Shopify apps, catering to both individual and corporate gifting needs. Behind the scenes, a flexible content structure empowers the Hay Hampers team to easily manage and promote seasonal collections, trending products, and tailored campaigns.
Easy for users to browse by recipient, occasion, food or drink preference
Smart site search functionality
Personalisation options and multi-address checkout
Easily spotlight seasonal, trending, or corporate products
Hay Hampers’ digital presence is now aligned with the quality and sophistication of their product range. The Shopify store has simplified operations, improved customer experience, and given the brand the tools to grow both individual and corporate gifting channels.
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