InBuild UK is a supplier of ventilation and fire safety products, sought to enhance their online presence and streamline their sales process. Our agency facilitated their migration to Shopify, resulting in a user-friendly, efficient e-commerce platform.
The main goal was to create a responsive, user-friendly online store that would offer a smoother experience for Inbuild’s trade customers. The new site needed to make it much easier for users to find products by size, check live stock availability, and place orders quickly.
Key objectives included:
Improve the speed and ease of ordering for bulk and trade buyers.
Trade customers can now filter products by exact size and instantly see what’s in stock. This removes guesswork and speeds up the ordering process, especially for bulk or repeat orders.
Strengthen lead capture from visitors researching technical products.
Visitors looking for specific product specs are guided to enquiry forms that capture their requirements. This ensures the sales team can follow up with tailored advice and turn interest into leads.
Trade customers quickly identify available stock by size and specification. Items with no stock no longer stall interest, instead users are prompted to enquire, driving engagement. Technical buyers benefit from clear paths to specification‑led ordering and expert support, making complex purchases easy and efficient.
Key Features:
Custom filters for customers to search by size
Enquiry prompt for out of stock items
Product requests based on specific needs
The Inbuild website has made a difference to how customers browse and buy. Trade users can now search by size, and place orders with much less effort. If an item isn’t available, enquiry forms prompt engagement rather than leaving customers empty-handed.
These features also help improve internal processes. With enquiries and specification-led requests feeding directly into the CRM, this helps the team respond quickly and guide customers through complex purchases. Overall, the new setup saves time, supports better service, and helps turn website visits into real conversations and sales.
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