A part of the core value proposition is that the team has explored the country from top to bottom, visiting vineyards, connecting with winemakers, and sourcing bottles you won’t easily find elsewhere. This deep connection enables them to offer UK wine lovers exclusive access to unique New Zealand wines. This had to shine through when customers are browsing the website.
The main goal was to raise Kiwi Cru’s brand awareness in the UK as a specialist in niche New Zealand wines. They aimed to boost customer acquisition and engagement through their Wine Club and tasting events, while creating a digital presence that reflected their passion and expertise in authentic New Zealand wines.
We designed a user-friendly digital experience that simplified the Wine Club subscription process and made it easy for customers to sign up for tasting events. We also crafted storytelling content that highlighted Kiwi Cry’s deep expertise and personal connection to New Zealand’s wine culture. Finally, we implemented targeted marketing strategies aimed at increasing customer engagement and building a loyal community around the brand’s offerings.
Key Features:
Video integration across pages for immersive selling
Grid-style PDPs with rich media for emotional impact
Free shipping indicator to reduce drop-off
Smart upsells in the mini-cart to boost AOV
The project delivered a modern, visually appealing storefront that truly reflects Kiwi Cru’s unique brand identity. The website offers a seamless and intuitive user experience, making it easy for visitors to explore wines, join the Wine Club, and sign up for tasting events.
By simplifying the customer journey and highlighting key calls to action, the site effectively converts browsers into loyal customers. This streamlined, user-friendly design has helped Kiwi Cru increase sales and build a growing community of passionate New Zealand wine enthusiasts.
Posh Totty
Setting the new gold standard in jewellery ecommerce
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