Remus Uomo is an independent men's clothing brand. While the brand first became renowned for its formalwear, today its collections weave together a complete wardrobe of sharp modern tailoring and well-made, understated clothing.
Ayko, the sister company of B2, had played a significant role in helping Remus Uomo scale their ecommerce operations on the Magento platform. Over time, however, the Remus Uomo team began to reassess their technology stack in light of the evolving needs of their business and the wider trends within the fashion ecommerce space. With more and more fashion brands successfully migrating to Shopify and achieving faster performance, improved user experience, and greater agility in marketing and merchandising, Remus Uomo saw an opportunity to modernise their ecommerce infrastructure.
Following a period of strategic consultation, the decision was made to transition from Magento to Shopify Plus. This move was driven by the desire for a more intuitive content management experience, increased development flexibility, and access to a powerful ecosystem of apps and integrations designed specifically for high-growth ecommerce brands.
Rather than using a standard theme, Remus Uomo partnered with the B2 team to design and develop a fully bespoke Shopify Plus storefront, tailored to reflect the brand’s premium positioning and support their ecommerce growth ambitions.
Key objectives were:
Elevating user experience & brand impact
The new site was designed to deliver a modern, seamless shopping experience across all devices, while reinforcing Remus Uomo’s identity as a premium fashion brand.
Enabling flexibility & scalable growth
Built on Shopify Plus, the new setup empowers the Remus Uomo team with greater control over content, campaigns, and merchandising. The bespoke theme provides a scalable foundation that can evolve with the brand.
A bespoke Shopify theme was collaboratively designed with the Remus Uomo team, with a strong focus on showcasing the brand’s sharp tailoring and modern menswear aesthetic. The new design leverages full-width content sections and large portrait product imagery, allowing the product to take centre stage and creating a clean, high-impact visual experience that mirrors the sophistication of the collection.
Key features of the new build include:
Product card swatches and quick buy modal
Linked product taxonomy
Klarna integration
Regional theme instances for Ireland and the UK
Remus Uomo now benefits from a visually striking and highly optimised ecommerce platform that elevates both brand perception and shopping efficiency. The new site delivers a sleek, modern interface paired with intuitive navigation, allowing customers to explore collections with ease.
Page load speeds have been significantly improved, ensuring a fast and frictionless experience that supports better engagement and conversion. Clear pathways to product discovery, improved filtering, and enhanced on-site search all contribute to a streamlined shopping journey.
With user-centric features such as quick buy modals, dynamic swatches, and regionalised content, the platform empowers shoppers to find their preferred styles, explore new arrivals, and access promotions without hassle, reinforcing Remus Uomo’s commitment to quality and innovation at every touchpoint.
.jpg)
TJ Hughes
A new account strategy fuels strong results
Copyright © B2 Agency Limited - All Rights Reserved. Company Registration Number: 14668246.
