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Super-Wide Digital Ltd is a family-run trade digital print company based in the North West of England that provides nationwide services. As an industry leader, they specialise in producing large and superwide format digital print on a variety of media for trade and creative professionals.
Super-Wide, specialists in bespoke large-format printing for businesses, launched their first ever transactional website, marking a major shift towards an ecommerce and digital transformation. The new platform enables online product configuration, pricing, and ordering.
Key objectives included:
Growth and complexity in output design
Supporting a wide variety of print formats, each with unique custom requirements and complex pricing structures.
Future-proofing systems for expanding product lines
Building a flexible system that could accommodate current product formats and scale easily as new formats were introduced.
Designing around equipment limits and economic trade-offs
Factoring in the technical constraints of large-scale printers, specifically the need to join multiple prints for oversized formats, which affects production costs.
To meet these challenges, we built a custom Shopify app using metaobjects to handle dynamic product customisation, pricing, and configuration. This allowed Super-Wide to create adaptable product templates with custom fields for each product type, managing complex factors like size-based pricing and production limits.
Integrated directly into Shopify, the system is flexible, scalable, and easy to update giving Super-Wide control over their evolving catalog while keeping the experience simple for both staff and customers.
Key Features:
Management of product specific customisation fields
Scalable pricing models for production complexity
Support for custom labels, images, and text
Super-Wide’s launch of a fully transactional e-commerce platform signaled a major step in their digital transformation. Transitioning from offline sales to an online storefront allowed the business to reach a broader audience and streamline the purchasing process. Built on Shopify with custom extensions, the platform supports complex, large-format printing needs offering a user-friendly interface where customers can configure products, upload artwork, and get real-time pricing. These features, along with search-optimised product pages and metadata, enhance both the buying experience and the company’s online visibility.
Behind the scenes, the platform gives Super-Wide full control to introduce new product formats, update pricing models, and reflect real-world production constraints in delivery estimates and quotes. This integration of backend flexibility with e-commerce automation reduces friction in operations and improves customer transparency.
Posh Totty
Setting the new gold standard in jewellery ecommerce
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