Commit to 3 months of TikTok management with B2 and we'll build your entire Ads account, plus your Shop if you're selling on it. Structure, tracking, catalogue and campaigns, all sorted before you spend a penny on media.
Ads Manager built and structured, with naming conventions, access and permissions all in place. If you're selling on Shop, the seller application and verification are submitted in parallel.
Pixel and Events API installed for full-funnel attribution across your ad account. Product catalogue mapped and approved, ready to sync with your Shopify feed and, where relevant, your Shop.
Conversion and In-Feed campaigns structured around your best-selling SKUs and core customer personas. Shopping and GMV Max campaigns added on top if you're running Shop.
Campaigns go live across the account. We take the first performance read within days and move straight into a weekly optimisation cycle.
We rigorously test workflows across all buyer types and account levels to ensure every pricing rule, form, and backend sync works as intended. This includes edge-case scenarios, bulk orders, tax exemptions, and custom workflows.
Once live, we provide onboarding support to your internal teams, helping them get the most from your platform. We monitor usage, resolve any pain points quickly, and continue to refine based on real-world feedback from your customers and team.
We begin by aligning with all key departments—sales, marketing, operations, and leadership to understand your business model, goals, and operational challenges. This ensures the solution is rooted in how your business actually works, not just how it looks.
This is what you'd normally pay an agency to get TikTok working for you, whether that's your Ads account, Shop, or both. We cover the build, you just bring the product.
TikTok Ads Account
INCLUDED
Ads Account Build
Structure, naming conventions, access & permissions.
INCLUDED
Tracking & Attribution Setup
Pixel, Events API, UTM structure.
INCLUDED
First Campaign Build
In-Feed & Conversion campaigns, structured to your personas.
TikTok Shop
INCLUDED
Shop Setup & Verification
Seller registration, policy compliance, shop branding.
INCLUDED
Product Catalogue & Feed Mapping
Listings built and mapped from your existing feed.
INCLUDED
Shop Campaign Build
Shopping ads & GMV Max, added to your account structure.
* Ads account setup is included for every client; Shop setup applies if you're selling via TikTok Shop. Waived in full when you commit to a 3-month management engagement.
A new pool of customers, unreachable any other way.
TikTok audiences skew heavily new-to-brand, whether they convert on your site or through Shop. It grows your database rather than reshuffling it.
Retarget TikTok-warmed audiences on Meta and Google, where they typically convert cheaper than cold traffic.
Every Shop video carries organic reach potential, unlike paid ads, the content keeps working after you stop spending.
Product sold through affiliate creators carries social proof no static ad can replicate, and we know how to brief for it.
We run TikTok for a range of clients across a range of industries. Here's one example of what that looks like in practice.
DCO came to us running paid social and Google Ads with no TikTok presence. We built out their TikTok content roadmap, Pinterest and TikTok Shop groundwork, and rebuilt their Merchant Centre feed to support promotions at scale.
59% ROAS Growth
60% Rise in Purchase Value
24% Decrease in CPA
The free setup gets you live. Ongoing management is what keeps it scaling.
Paid Media
Creative & Content
Reporting
We front the setup cost. You bring the product.
We're confident enough in what TikTok Shop can do for the right brand that we're happy to absorb the build cost upfront. In return, we ask for the time it takes a channel to actually find its feet.
Offer applies to new TikTok Ads accounts onboarded with B2 Agency for a minimum 3-month paid social management engagement; TikTok Shop setup is included where the client sells via Shop. Standard management fees apply from month one; only the setup work above is waived. Eligibility subject to a short discovery call.
Get Your Setup For FREE
Usually Worth £3,500!
If it's not working by month three, you're free to go. Nothing owed, nothing lost.
Get Your Setup For FREE
Usually Worth £3,500!
If it's not working by month three, you're free to go. Nothing owed, nothing lost.
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Yes. B2 covers the full cost of the Ads account build, tracking setup, and Shop setup (where relevant) upfront. The only commitment is a 3-month minimum management engagement, which you'd need to run TikTok properly anyway.
No. The Ads account build is included for every client. TikTok Shop setup is included on top if you sell via Shop; you don't need to have one live already, as we handle the seller registration and verification as part of the build.
There's no hard minimum. That said, we'd recommend budgeting at least £1K/month to give the algorithm enough data to optimise properly and see meaningful results within the 3-month window.
This offer is for new TikTok Ads accounts only. If you're already running TikTok and want help managing or restructuring what's there, get in touch anyway; we offer a free audit and can talk through what a management engagement would look like.
Tell us about your brand and we'll come back within one working day with next steps: no automated sales sequence, a real person from the team.
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