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Founded in 1903 in Mainz, Germany, Moguntia Food Group is a fourth-generation family business specialising in high-quality food processing solutions. With a broad portfolio ranging from seasonings and marinades to desserts and ready-made products, Moguntia supports producers with innovative, reliable flavour solutions from a single source.
Moguntia Food Group needed to modernise its direct-to-consumer eCommerce ecosystem across four brands: Hay Hampers, Vintners, Quality Hampers (UK & DE), and Italy2Eat.
The goals were clear:
Shopify Storefronts
Launch four Shopify storefronts under one technical ecosystem
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Consistent Look & Feel
Establish a consistent group look and feel, while preserving each brand’s personality
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Support International Scale
Support international scale, with localisation for Germany via Shopify Markets and create a foundation for future growth, without rebuilding each site independently
We engineered a scalable Shopify framework that Moguntia could grow into, not out of. By developing a unified, mobile-first architecture across all brands, we enabled faster launches, smoother operations, and a consistent customer experience regardless of store or region.
Key features such as a master theme, Shopify Markets configuration, and brand-level flexibility ensured Moguntia could expand internationally without rebuilding its e-commerce foundation every time.
To support future growth and operational efficiency, the solution prioritised reusability, localisation, and UX consistency, ensuring Moguntia’s ecommerce ecosystem is both powerful and maintainable long-term.
Master Shopify theme for faster multi-store builds and simplified long-term maintenance.
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Brand-level customisation to give each storefront its own visual identity and tone.
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Shopify Markets configuration to streamline localisation, currency, and tax handling.
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Consistent UX patterns across all sites for a familiar, frictionless path to purchase.
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We successfully launched 4 distinct stores on a single, scalable Shopify platform, delivering a seamless, consistent user experience and maintaining strong visual cohesion across every brand. By leveraging a master-theme approach, we dramatically reduced development overhead, allowing the team to focus on innovation rather than repetitive coding.
This strategy didn’t just streamline operations; it also paved the way for rapid international growth, including a fully localised German experience that ensures every customer feels at home.
The result is a future-proof digital foundation for the wider Moguntia group, one that’s built to adapt, scale, and evolve as new markets and opportunities emerge.
Hay Hamper
Elevating gifting through crafted gourmet experiences.
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