Chia Charge's Amazon sales had stagnated, limiting the brand’s growth potential in an increasingly competitive marketplace. To address this, we partnered with Chia Charge to develop an ambitious growth strategy centred on unlocking performance through targeted Amazon PPC campaigns and comprehensive product listing optimisations. The goal was to revitalise visibility, improve conversion rates, and scale revenue sustainably
Key objectives included:
Increase organic and paid visibility across high-intent Amazon search terms
Executed a full-funnel PPC strategy with optimised listings to boost visibility while maintaining brand consistency.
Drive consistent sales growth while reducing ACOS
Focused ad spend on high-performing keywords and audiences to scale revenue efficiently without sacrificing profitability.
To help revitalise Chia Charge’s Amazon performance, B2 launched a strategic mix of PPC campaigns and listing enhancements designed to boost discoverability, improve ROAS, and grow the channel sustainably. With a balance of brand protection, retargeting, and tactical product pushes.
Including brand and product campaigns for visibility, Sponsored Display ads to re-engage browsers, and PPC-backed new SKU launches. We helped increase visibility, convert intent, and drive higher AOV while reducing ACOS for more profitable growth
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Sponsored Product campaigns, using keyword and product targeting, helped drive visibility for existing and newly launched products in the competitive sports nutrition space. Sponsored Brands ads reinforced brand presence, while Sponsored Display retargeting brought back high-intent shoppers.
This strategic mix boosted product discovery, improved AOV, and increased customer retention, all while reducing ACOS and growing Amazon into a more profitable sales channel.
Chia Charge joined a risk-free trial, with no fees owed unless ROAS targets were met. After a slower first month due to new product launches, we issued a full refund. Campaign data was then used to optimise performance, achieving a 4.5 ROAS in Month 2 and a 30% YoY sales uplift.
By Month 3, performance accelerated further, with new products launching and total Amazon sales doubling a 102% increase in just 3 months. They also saw a 36% reduction in CPC and 24% decrease in ACOSToday, Chia Charge continues to partner with B2 for long-term growth
As a part of our ongoing marketplace management, we identified the event as a high-traffic window to drive sales. With heavy competition and rising ad spend, we developed a strategy to capture demand efficiently, balancing visibility with profitability.
We began by auditing current performance to uncover areas for improvement, then activated exclusive Prime Day discounts and increased ad spend by 94%. Bids, placements, and campaign budgets were strategically boosted to stay competitive, while Sponsored Brands protected branded search terms and Sponsored Display retargeting helped re-engage non-converting visitors.
By strategically leveraging Sponsored Products, Sponsored Brands, and Sponsored Display during Prime Day, Chia Charge saw a 64% uplift in advertising sales revenue compared to the previous week. Alongside a 231% increase in orders (MoM)
Deluxe Interiors
Early impact on Amazon for Deluxe Interiors
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