Gingerlily is a London-based luxury brand specialising in silk bedding and accessories. Renowned for its use of the finest long-strand mulberry silk, the company offers a range of products, including silk pillowcases, duvet covers, and filled comforters, all designed to enhance sleep quality.
Gingerlily partnered with B2 to elevate their ecommerce presence by migrating from their existing Shopify theme to the more advanced Shopify 2.0 platform. This transition allowed for a modernised store design, improved functionality, and new features designed to better serve their customers.
The updated platform supports Gingerlily’s growth goals, offering a more scalable and flexible foundation for expanding into new markets, all while preserving their brand identity and enhancing the customer experience.
Key objectives included:
Migrate to Shopify 2.0
Transitioning to Shopify 2.0 provided Gingerlily with a more robust and flexible platform. It enabled easier content management, improved performance, and laid the groundwork for long-term scalability.
Enhance customer experience
A refreshed design and new features delivered a more intuitive and engaging shopping journey. The improved UX supports Gingerlily’s expansion into new markets while staying true to their luxury brand identity.
The B2 team crafted a custom Shopify 2.0 theme tailored to Gingerlily’s luxury brand identity. Featuring a minimalist design, the theme beautifully showcases their premium silk bedding while enhancing user experience through intuitive navigation, stunning high-quality visuals, and optimized site performance.
This approach ensures customers can fully appreciate the elegance and craftsmanship of Gingerlily’s products.
Key Features:
Bespoke Luxury Silk Bedding Collections
Elegant and Intuitive Navigation
Comprehensive Product Care & Education
Gift Sets and Packaging
Gingerlily’s website delivers a seamless and sophisticated shopping experience tailored for both UK and international customers. With multi-currency support and clear, transparent shipping information, the site makes it easy for shoppers worldwide to explore and purchase their luxurious silk products.
Designed with responsiveness and performance in mind, the website offers fast load times and smooth navigation across all devices. High-resolution imagery and elegant layouts highlight the fine craftsmanship of each product, ensuring customers can appreciate every detail, whether browsing on desktop or mobile. This optimized user experience aligns perfectly with Gingerlily’s commitment to luxury and customer satisfaction.
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Remus Uomo
From Magento to a modern fashion storefront on Shopify
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