B2 Agency Partners with Leading Streetwear Labels: Bench, NICCE & HYPE

As part of this collaboration, B2 Agency will deliver a comprehensive range of services designed to optimise online performance and support long-term brand growth. Specifically, the agency will provide strategic SEO and CRO initiatives, ad hoc technical support, integration services, and full Shopify platform support for NICCE and HYPE. For Bench, B2 will deliver dedicated Shopify support to enhance the brand’s digital operations and customer experience.

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With roots in Leeds and over 14 years of industry experience, B2 has established itself as a trusted partner for B2B and DTC brands seeking to elevate their e-commerce presence. The agency’s approach blends deep technical expertise with a commitment to building lasting client relationships, helping brands leverage the full potential of Shopify and achieve measurable, sustainable success.

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This new partnership reflects B2’s continued focus on collaborating with forward-thinking fashion and lifestyle brands, supporting them in navigating an increasingly competitive digital landscape. By tailoring strategies and technical support to the specific needs of each label, B2 aims to help NICCE, HYPE, and Bench strengthen their market positions and deliver seamless, high-impact digital experiences to their customers.

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