Top 10 Features from Shopify Summer 2025 Edition You Need to Know

Horizon: A New Era of Theme Customisation

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Shopify’s new Horizon theme framework is a game-changer:

• 10 stunning preset designs
• 30+ customisable content blocks
• Drag-and-drop interface
• AI-generated sections and layouts
  Perfect for merchants and designers who want flexibility without coding headaches.
  
  

AI-Powered Shopping Assistants

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Shopify now integrates with conversational AI platforms like Perplexity, enabling AI agents to interact with your product catalogue. It’s a new way for customers to discover and buy through conversation, not just clicks.

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Shopify Knowledge Base App

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This new app lets merchants create dynamic, AI-friendly FAQ pages. Customise what your AI assistant knows and automatically ensure accurate, helpful customer responses.

Smarter Experimentation Tools

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Shopify’s new Horizon theme and developer updates make it easier than ever to test different versions of your product pages and layouts, manually or with third-party apps. While there's no built-in A/B testing yet, the platform is now far more flexible for experimentation.

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2,000 Product Variants

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A massive upgrade for merchants: you can now offer up to 2,000 variants per product (up from 100). This is huge for fashion, manufacturing, and customisable goods.

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Store Credit Management

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Merchants can now issue and manage store credit directly in Shopify, which is ideal for refunds, loyalty programs, and promotions.

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Multi-Level Navigation

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Say goodbye to shallow menus. Shopify now supports deeper navigation structures, helping large catalogues stay organised and user-friendly.

Increased Developer Tooling

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From a smarter CLI to local app previews without deploying, Shopify’s new dev tools streamline workflows. Before going live, you can preview apps across all plans, including Plus.

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Better B2B Selling Tools

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New updates make wholesale and B2B selling more seamless, including:

• Custom pricing
• Buyer-specific catalogs
• Payment terms & invoicing
  
  

Smarter Shopify POS

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The Point of Sale system gets a boost with:

• Remote configuration of POS grid layout
• Custom data collection at checkout for better customer tracking