Shopify has just dropped its Summer 2025 Edition, loaded with over 150 updates to help merchants grow faster and developers build smarter. To help you cut through the noise, we’ve rounded up the top 10 most impactful features from this release.
1. Horizon: A New Era of Theme Customisation
Shopify’s new Horizon theme framework is a game-changer:
- 10 stunning preset designs
- 30+ customisable content blocks
- Drag-and-drop interface
- AI-generated sections and layouts
Perfect for merchants and designers who want flexibility without coding headaches.
2. AI-Powered Shopping Assistants
Shopify now integrates with conversational AI platforms like Perplexity, enabling AI agents to interact with your product catalogue. It’s a new way for customers to discover and buy through conversation, not just clicks.
3. Shopify Knowledge Base App
This new app lets merchants create dynamic, AI-friendly FAQ pages. Customise what your AI assistant knows and automatically ensure accurate, helpful customer responses.
4. Smarter Experimentation Tools
Shopify’s new Horizon theme and developer updates make it easier than ever to test different versions of your product pages and layouts, manually or with third-party apps. While there's no built-in A/B testing yet, the platform is now far more flexible for experimentation.
5. 2,000 Product Variants
A massive upgrade for merchants: you can now offer up to 2,000 variants per product (up from 100). This is huge for fashion, manufacturing, and customisable goods.
6. Store Credit Management
Merchants can now issue and manage store credit directly in Shopify, which is ideal for refunds, loyalty programs, and promotions.
7. Multi-Level Navigation
Say goodbye to shallow menus. Shopify now supports deeper navigation structures, helping large catalogues stay organised and user-friendly.
8. Increased Developer Tooling
From a smarter CLI to local app previews without deploying, Shopify’s new dev tools streamline workflows. Before going live, you can preview apps across all plans, including Plus.
9. Better B2B Selling Tools
New updates make wholesale and B2B selling more seamless, including:
- Custom pricing
- Buyer-specific catalogs
- Payment terms & invoicing
10. Smarter Shopify POS
The Point of Sale system gets a boost with:
- Remote configuration of POS grid layout
- Custom data collection at checkout for better customer tracking
Final Thoughts
From deeper customization to smarter selling tools, Shopify’s Summer 2025 Edition reflects a clear focus: giving merchants and developers more power, more flexibility, and less friction. Whether you're launching your first product or scaling a high-volume store, these updates unlock new possibilities.
